Look beyond: Why a CPA career is anything but ordinary

(BPT) - If you're looking for a career with stability, strong earning potential and opportunity across industries, becoming a certified public accountant (CPA) might be one of the smartest moves you can make.

CPAs are often stereotyped as number crunchers — but that's only part of the story. These professionals use their financial expertise to solve problems, tell compelling financial stories and guide important decisions that help businesses and communities thrive. And the demand for CPAs is rising: these jobs are projected to grow by 22% by 2028. In Ohio alone, 65% of the state's CPAs are approaching retirement, creating a critical need for new talent to step into these essential roles.

But what makes a CPA career so unique?

Beyond the numbers, what CPAs really do

Forget the outdated stereotype of accountants buried in spreadsheets. CPAs work across a wide range of industries, using data, technology and financial insights to drive business forward.

"Top-performing accountants excel at making sense out of data and turning it into a compelling story," said Dr. Tiffany Crosby, Ph.D., CPA, CGMA, MBA and senior vice president at the Ohio Society of CPAs (OSCPAs). "They simplify complex concepts to support better decision-making. They also use technology strategically, steering clear of fads while identifying innovations and analyzing their potential impact."

With these skills, CPA credentials can open doors to opportunities you've only imagined, such as:

• Forensic accounting/fraud investigation: Solve financial crimes and bring integrity to high-stakes investigations. This field is growing by 5%, with a median salary of $83,610 in Ohio.
• Entertainment accounting: Guide movie studios and production companies in managing budgets and royalty distribution behind the scenes.
• International business: Travel the world while helping global companies navigate international tax laws and exchange rates.
• IT/data analytics: Lead in financial tech innovations, using AI and cloud computing to drive efficiency.
• Auditing: Verify financial accuracy across industries, from local businesses to global corporations.
• Sports team accounting: Combine your love of sports with financial leadership, managing payrolls and budgets for professional teams.
• Corporate finance (treasurers/controllers): Oversee financial planning, investments and risk management. These roles are projected to grow by 16% by 2030, with median salaries in Ohio at $131,610.

Whether you want to work for a Fortune 500 company, a nonprofit or even start your own business, CPA credentials can open doors to a career that fits your interests and lifestyle.

High demand, high earning potential

Beyond career flexibility, CPAs enjoy strong job security and financial benefits.

Competitive starting salaries: Entry-level CPAs can earn around $65,000 per year.

Higher lifetime earnings: CPAs typically earn 15% more than similar professionals without the credential.

Executive-level potential: Those who advance to senior leadership roles, like Chief Financial Officer (CFO) or Controller can earn six or seven figures.

In a world where job markets fluctuate, CPAs remain in demand, providing financial expertise that businesses need in every economic climate.

How to build a successful CPA career

For students or career-changers considering this path, education and networking are key.

• Start early: Courses in public speaking, economics, algebra and business set a strong foundation. Advanced topics in accounting, auditing and taxation prepare you for CPA certification.
• Find mentors: Mentors can provide guidance and insights to help you grow.
• Develop a specialty: Whether it's sustainability accounting, fraud investigation or corporate finance, honing a niche can set you apart.
• Embrace lifelong learning: The CPA profession evolves with new technology and financial regulations — staying current ensures continued career growth.
• Build your network: Connecting with professionals can open doors to career opportunities and internships.

Free resources to get started

For those interested in exploring a CPA career, OSCPA offers valuable resources:

• CPA Camp: A free, immersive experience where high school students explore the world of accounting, learn directly from CPAs and earn scholarships.
• College Scholarship Program: Helps students cover tuition costs so they can focus on career growth.
• Young Professionals Network: Leadership workshops, social events and community engagement opportunities.
• LAUNCH!: A career accelerator connecting aspiring CPAs with top employers.
• OSCPA Career Planning Portal: Offers resume writing tips, career coaching and internship/job opportunities.

Wherever you are on your journey, OSCPA provides tools and connections to help you succeed. Learn more at OHCPA.com/look-beyond.